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DIGITAL MAGAZINE [SPRING 2022]
The FABEFO community has a lot to celebrate this International Women's Month, as we officially unveiled a refreshingly new digital MAGazine concept for 2022.
This year, we are dedicating all of our seasonal front cover pages to noteworthy photographers based in Calgary, AB beginning with Lorilei @heartbeatsyyc!
Our thriving MAG FAM of six, has come together to bring you personable stories, exclusive advertorials, as well as honest "foodielicious" reviews from a diverse mosaic of FAshion, BEauty and FOod local businesses, empowering entrepreneurs, and creative talents all under one roof.
Do not miss our SPRING ISSUE!
LETTER FROM EDITOR-IN-CHIEF, LIANA
“FABEFO’s digital MAGazine came to me as a feeling of “What’s next?” I can contribute to continue making a difference for our community; even if it brings an ounce of joy.
Last year, we rode through the pandemic storm learning, and outdone ourselves with seven seasonal issues - bridging FAshion, BEauty and FOod all under one roof. We fed the narrative of hope to our readers and community; while Digital Illustrators based in Toronto, BC - Aisha Ali and Anna Buhr showcased their ingenious masterpieces on our seasonal cover pages.
‘A world of possibilities awaits you. Keep turning the page.’ ~ Oprah Winfrey.
2022 will be no exception. The Heartbeats Events & Studio team has paved the direction for our MAG vision this year, as we shine a spotlight to incredible photographers in Calgary, AB.
Let’s turn the new pages of this year towards growth with us through exclusive advertorials supporting local, be moved and inspired by entrepreneurial stories; as well as beguile through the featured articles by our very own MAG FAM!”
Photography: Howard @heartbeatsyyc
Location: Bea's Inglewood Cafe @beas.inglewood.cafe
EDITORIAL ASSISTANT, RAYNA
What has been the highlight of your debut editorials for this spring issue?
"I am pleasantly intrigued to have discovered my role as a writer goes beyond just a simple review, through my debut as Editorial Assistant contributing to this spring issue. Working alongside Liana allows me to dig deeper on my ambitious potential, with ample room for growth. Learning about the people and the passion behind my 'Rayna Reviews' on Bite Grocer & Eatery, Canela Vegan Bakery & Cafe as well as Bohomylk, has left me with so much inspiration!"
What charm does Inglewood bring in Calgary?
"Walking down the streets of Inglewood, you will discover all of the local and hidden gems such as the eclectic dining experience, ranging from Mediterranean, Japanese and Canadian cuisines. This old but vibrant neighbourhood, is not short of charming lifestyle stores and fashion boutiques, given their history chronicles back to as early as 1875 when Fort Calgary was built. Besides a weekend with our MAG FAM photoshoot and brunch at Bea's Inglewood Cafe, Liana and I spent the afternoon at Bite Grocer & Eatery and Canela Vegan Bakery & Cafe, too. Others that I would recommend in Inglewood are The Livery Shop, Vegan Street Taco Bar, The Next Page, Plant Shop and The Eden Bistro.”
FEELS, FIX & FEED IN INGLEWOOD WITH MANAGING EDITOR, PRISCILLA
“In our recent FABEFO digital MAG’s spring issue, I got to write my foodielicious experience and review on Au Croque Monsieur, which is located right in the heart of Inglewood. Being one of Calgary's oldest and eclectic neighbourhoods, Inglewood radiates such a low key, and non-pretentious vibe which has nothing short of everything from fashion, beauty (including lifestyle) and food - showcasing a diverse locally owned businesses, as well as an endless array of products made in Canada. Apart from discovering Au Croque Monsieur,
my top three go-to places are Canela Vegan Bakery & Cafe, Adorn Boutique,
and Monki Breakfastclub & Bistro.
Anywhere that offers freshly baked pastries and entices my sweet tooth,
I am there! Canela Vegan Bakery & Cafe is definitely one to visit, given it has an aesthetically pleasing cafe ambience too. The fact that Canela caters to a
plant-based lifestyle and vegan community, is a bonus! I may not be one myself, but I do appreciate this cute spot in Inglewood. Adorn Boutique is a
family-owned shop offering feminine and elegant items for any occasion.
I own two rompers from Adorn which I wear religiously, and people often ask me where I bought them from. I just love boutiques like theirs; knowing I would not see someone wearing the same exact clothing I am wearing
walking down the street, is refreshing.
Have you been to Monki Breakfastclub & Bistro? I can honestly tell you what sets Monki apart from other brunch spots in Calgary is their brunch menu, especially desserts which always hit the spot! So far, their Mini Egg French Toast is my favourite - so sweet, but so good. I love that they offer Matcha Chocolate, because me, myself and I are obsessed with matcha!!!”
EDITORIAL DIRECTOR, BERNICE
What has been the highlight of your debut editorials for this spring issue?
"This is my first experience writing for a magazine. It feels fulfilling to accomplish something I enjoy embarking on, while working closely with Liana. It is definitely a different exposure altogether, compared to my condensed blogging reviews on Instagram. Being a part of our MAG FAM contributing thoughtful stories and reviews, provides me room to express myself a lot more. I cannot wait to hear our readers' feedback of this year's seasonal issues via email to liana@fabefo.com - it will be an enriching highlight for the books!"
In your honest perspective, why does subscribing to our digital MAGazine mean more than just reading a featured story or a review?
"Our FABEFO digital MAGazine is curated by a group of driven individuals. Our mission has always been about bridging a connection for our readers to featured local businesses (and vice versa), as they grow with us (even if they may not necessarily be a #FABEFOPARTNER). This is especially so with the ones that we feel deserve unbiased recognition for their products and services, or those that most often are overlooked, not seen or heard enough of. Liana's philanthropic contribution to this city is apparent through these promising seasonal issues, which she carefully sought together with our MAG FAM. She entrusts each of us due credits for our 'hustle with heart' through our honest experiences and reviews, not written whatsoever based on any sponsorship from the featured local businesses. It is a digital magazine made for the community, by the community!”
BEHIND THE LENS WITH PHOTOGRAPHER, HOWARD
“The FABEFO community in general, is always a great group to photograph. It is enlightening to be given this opportunity, and photograph alongside another Heartbeats team player, Lorilei (who is featured on page two!). It is imperative being a part of the MAG FAM myself, to set the standards in bringing Liana's vision and objectives together; as she is dedicates this year's cover of all FABEFO digital MAG's seasonal issues, to photography talents based in Calgary - including us from Heartbeats Events & Studio.
Our MAG FAM is a fun group to direct and capture poses for, specifically this spring issue. It feels more like we are all just hanging out over brunch hours at Bea's Inglewood Cafe, rather than working!
The FABEFO digital MAG is substantial for discovering great local spots with insightful curated content such as featured stories; complete with editorial design and copyediting, as well as interviews by Liana - that give you an in-depth perspective about the faces behind these brands/businesses.
Besides that, as a photographer myself, I do appreciate how you will be captivated by the appealing photographs showcased from noteworthy talents and brands/businesses themselves; which you would not normally or necessarily get from merely scrolling posts on Instagram.”
Photography: Lorilei @heartbeatsyyc
Location: Bea's Inglewood Cafe @beas.inglewood.cafe
ASSISTANT EDITOR, REINA
What charm does Inglewood bring in Calgary?
"Inglewood has always had a rustic charm I adore. Calgary has done a great job preserving the heritage buildings, adding culture and history, which brings together different people from all over the city. The Deane House, Ari Sushi, and Inglewood Drive-In are at least three places I love to visit from this neighbourhood. The Deane House boasts a tranquil and scenic atmosphere. They consistently prepare amazing dishes with quality ingredients, eloquent platters of the freshest fish and seafood served by ardent and meticulous chefs. Not to mention the staff there are always friendly and accommodating.
A destination for all sushi enthusiasts in Inglewood, has to be Ari Sushi. If you have not been there, I highly recommend it. Just thinking of their menu makes me hungry! Whereas the popular Inglewood Drive-In, has something for children to adults' every craving. They offer rich and frothy milkshakes, perfectly cooked crinkle fries, and hot dogs that take you to a delectable childhood nostalgia, while equally tantalizing your refined adult taste buds!"
In your honest perspective, why does subscribing to our digital MAGazine mean more than just reading a featured story or reading a review?
"You cannot understand how much you love a bag or pair of shoes simply just by visualizing it; you need to go and feel the quality, and wear it on yourself to see the interaction. It is the same difference with subscribing to our FABEFO digital MAGazine, versus merely reading the reviews. You do not get the full immersion of the love and time that has been put into it, or gain insight into the communities and countless friendships that have fostered from our seasonal issues, unless you subscribe immersing yourselves with the 100-pages
and experience our growth. It is more than a passion project.
It is a fruition of purpose and intent!”
UNDER ONE ROOF - LIVE IG SERIES
COMMUNITY REVIEW
COREY MA @MA_PIES
"Liana and I met because of @chunkd, back when we shared the kitchen together with the latter. Through our meeting when we discussed our brands and visions, Liana taught me something that I'll always carry with me: what it really means to support a local business.
It's one thing for a business to simply say that we support locally and use it as a marketing tool to promote ourselves; it's another to act on and live by it. @fabefo_com is by far the latter.
Their latest digital spring issue is the culmination of the awesome work and effort that Liana and her team have put in to highlight Calgary businesses, with each issue superseding the previous one in quality. The stories, the interviews, the pictures, the editing..I'm stunned by it.
I hope you subscribe to their digital magazine as they've helped many small local businesses (especially Ma Pies) gain more exposure."
RACHEL MACH @MACHMEDIAMARKETING
"Liana and her team did an amazing job putting together this FABEFO digital magazine with its flawless design, and user-friendly platform. It is truly an honour to be featured in a magazine full of talented creators and influencers.
FABEFO has continued to impress us in making an impact on Calgary's fashion, beauty, and food communities with its incredible events and blogs. This digital magazine is just the cherry on top; which is really a compilation of local creators, restaurants, and news about the latest fashion - seriously worth reading!
Looking forward to the next issue. Thank you Liana and team!"
TIANI BOY & SUZEE HASIBUAN @SOLAGRATIA.SG
"First of all, we wish to congratulate FABEFO's amazing publication! We find the Calgary Issue 2 (Spring 2021) very well put together, written, and focused with organized flow of contents. The issue has a good build up from introduction of the individuals, to their lifestyles. At a glance, we can get the vibe of the incredible women featured.
The Singapore Issue 1 (Spring 2021) showed a consistency of FABEFO's main mission, all under one roof. It is very heartwarming to know how the Editor-in-Chief, Liana, brought different people from all walks of life (including those starting a new venture), while introducing each to the world without prejudice; rather with an open heart and mind.
It is such an honour to be invited, and featured for Singapore Issue 2 (Summer 2021). Thank you so much for creating such a huge platform for us to share each of our specialties to the world. Wishing only the best on FABEFO's incredible journey around the world!"
ELLA KOAY @ETERNITY_SWEETS_
"I had an amazing time reading the FABEFO digital magazine. Calgary Issue 2 was an all-women feature in celebration of International Women's Day in March. Those who were featured into two categories - Women With A Mission, and Women On A Mission; where we had behind-the-scenes look of their lives outside of their business, etc. I was also fascinated by the release of the Singapore Issue 1, and how FABEFO has expanded into Asia. Reading that issue from halfway around the world, I was touched by all the stories shared by the entrepreneurs. I am now excited to travel to Singapore and support the featured local businesses, when the pandemic ends.
It is wonderful how FABEFO has connected us together across the globe. Both issues were stunning and strong in supporting the local community of bloggers and entrepreneurs. I really enjoyed reading and learning about the stories behind their successes. It's amazing to see Liana and her team put together a digital magazine that bridges the gap between fashion, beauty, and food; which is truly worth reading and supporting. Looking forward to the next issue!"
CHEF JEFF MATTHEWS @EXPATASIA.CA
"I am honoured to be featured on FABEFO's digital MAGazine twice (including once for Expatasia), and found working with their MAG FAM to be seamless; nothing short of professional.
That is one passionate group of movers, and shakers that Joel and I are proud to be associated with. They are very creative, and extremely generous with offering guidance and support, to ensure that the outcome for both parties are of an excellent quality.
I love their latest Spring 2022 issue which has been recently re-conceptualized. It is their best work to date. Liana, well done girl - so so cool!"
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